A strong presence online is important for the success of your business. Many people use the internet to search for products, events, and local businesses. People are used to shopping online, so the online reputation of your business is often a deciding factor for new customers. And since Google is the most popular search engine, it makes sense to focus on improving your rank with Google to appeal to a wider audience. Five-star Google reviews are one of the best ways to show prospective customers how great your business is.
What Are Google Reviews?
A Google review is a testimony from a customer in the form of a score. Customers leave stars for your business based on their experience. In addition to leaving stars, they can also write opinions about your business if they have more to say. Review stars affect the overall score of your business when people search for related topics on Google. A higher score means that your business shows up sooner when people are looking for the kinds of services that you offer. Additionally, a high score tells people that you are a business that satisfies your customers.
Businesses on Google are rated between 1-5 stars. A high review score on Google is a score of 4-5 stars, averaged across all the reviews for your business. Having at least four stars ranks your business under the search term “best” when people are looking for options related to your business. While a three-star rating might appear to be an average business, customers often interpret that score as negative, noting that the business possibly isn’t worthy of five stars. It indicates that many customers left without being fully satisfied with their experiences. Because of this, it’s important to gather five-star reviews for your business to increase your average review score.
How to Get Five-Star Google Reviews
The best way to get five-star reviews for your business is by asking your customers. Many satisfied customers finish their business with you but forget to leave a review when they’re done. It’s often the last step in their interaction with you, and it’s an easy one for them to skip. Because of this tendency to forget, it’s helpful to remind your customers that you appreciate it if they leave a Google review with you. The best time to ask a customer to leave a positive review is right when you are finished working with them. Your customer will be most enthusiastic about leaving a review after their positive experience with you, and it won’t feel like a burden to them.
There are many ways that you can ask your customers to leave a good review with you. In addition to asking, you can utilize tools to make leaving reviews easy for your customers. In person these tools can take the form of a scannable QR code that brings them right to your google business page. Or if you interact with your customers through email or messaging, try including a link in your closing statement with them. This makes the review process as seamless as possible for your customers and will increase the number of positive reviews you receive.
If you are interested in learning more about how you can get and use Google reviews for your business, check out our Google Review Seminar. The Main Street Bank Marketing Department hosted a virtual seminar to share how we went from 3.4 to 4.7 Stars in Google Reviews in less than a year. Sign up below for free access to the recording. If you’re looking for more information about improving the online presence of your business, then check out 5 Simple Ways to Start Using Social Media to Build Business.
The seminar covers:
- Why Google reviews matter
- How and when to ask your customer to leave a review
- What worked for us
- What to aim for and what to avoid
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