Since we announced the news of our merger with North Middlesex Savings Bank on July 12, 2016, a lot of work has been done! Our customers are our first priority, and we want to share a few important updates with you.
We have officially selected a new name and logo. Both banks held an employee brand launch party on February 7, 2017 to reveal the new name and brand identity in anticipation of the mutual savings banks’ merger on April 1, 2017.
The launch party was held at the Wedgewood Pines Country Club with over 140 in attendance. The brand identity was developed in partnership with Small Army, a Boston-based branding agency and centered around the Banks’ desire to retain their connection to the communities they serve while also honoring the long term history they both share. Both institutions have been actively involved in their communities since the late 1800s.
The name of the combined institution will be Main Street Bank, with the accompanying url bankmainstreet.com. The merger will result in a mutual savings bank with nearly a billion dollars in assets with 14 branch locations and the retention of all employees from both savings banks.
“We’re thrilled with the new name and brand identity. Main Street Bank just fits. And while the name is important, it’s the people that truly make the difference and we’re both committed to maintaining that customer-centric culture that has propelled the success both banks have enjoyed”, commented Rick Bennett, CEO of Marlborough Savings Bank. “
The brand identity process also revealed a guiding principle that the Bank has described as the moral of their story – Our lives are richer when we support one another.
“Although our names have changed, we are still the same community-minded bank with the ability to expand the products and services we offer to support our continued growth. To that end, we move into the future with one clear, consistent, name and message,” said Wally Dwyer, CEO of North Middlesex Savings Bank.
More information about the merger can be found at agreatbank.com and www.nmsb.com. The new website www.bankmainstreet.com is currently under construction with an expected launch date by June 5, 2017.
Read about the story behind our name and moral!
Both banks have also been reviewing our product lines, processes, and systems, so we can ensure when we are fully merged, we can provide the best products and services, coupled with the exceptional customer service you deserve. We are still working through these strategic decisions, and we will provide more information to all of our customers once this information is available. We expect that North Middlesex Savings Bank and Marlborough Savings Bank will be officially merged by April 1, 2017.
Since we recognize the value of our employees and the impact they bring to your experience with us, we know it is important to build relationships among our staff. Several fun employee events have occurred with more being planned to provide ample opportunities for us to get to know each other. We have already seen a great rapport amongst the employees from both banks, and we know that will continue to strengthen our bond once we have merged.
At this point, there is nothing that our customers need to do, and you may continue your banking with us as normal. As we work towards our merger date, we will continue to provide all of our customers with important updates. We welcome you to call us at 508-481-8300 and speak with your Personal Banker or Loan Officer, or visit one of our branches with any questions you may have.